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WHY BLACK LIVES MATTER

AMPLIFYING VOICES, SHARING STORIES, DRIVING CHANGE

 

Liverpool photographer Zak Grant and I collaborated on this project throughout 2020, though its origins stretch back much further. Zak had long envisioned a platform to share the lived experiences of Liverpool’s Black community, and I was honoured to contribute by shaping its visual identity.

 

Through intimate interviews and powerful photography, Zak documented personal stories of racism, resilience, and overcoming adversity. My goal was to design an identity that would be stark, direct, and urgent—one that ensured the voices behind these stories remained the focal point.

 

I developed a black-and-yellow colour scheme, chosen to evoke immediacy and awareness, while the use of simple Helvetica typography ensured the words spoke for themselves, free from distraction.

 

DESIGNING FOR MEANINGFUL IMPACT

 

Do you need a brand identity that carries weight and tells an important story? Let’s create something that matters.

CLIENT

ZAK GRANT

 

SERVICES

BRAND IDENTITY

LOGO DESIGN

ART DIRECTION

GRAPHIC DESIGN

SOCIAL ASSETS

KÜLA STUDIO

FRAME

22C JORDAN STREET

LIVERPOOL L1 0BP

UNITED KINGDOM

CALL 07403 175 505

EMAIL MCCARTHYROY@HOTMAIL.COM

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