Client: Bionic Seven
Bionic Seven is a vintage clothes shop in Manchester's Northern Quarter. When they took out a long-running advertising campaign in Halcyon Magazine we were asked to come up with an interesting way to show off their clobber. We took a series of atmospheric photos, using the shop as a backdrop, then merged three images into one. This created the illusion that the same person is standing either side of himself (yes, a lot like that old Phil Collins video). We continued the theme across a few issues, using different models - a happy accident to come from this process, if you're a bit of a hippy, is that you get to see the shop under different lighting conditions, as the Summer turns to Winter.