Daniel Sandison is a freelance writer and social media consultant. He also edits Halcyon Magazine and writes for the football fanzine STAND.
What are you listening to?
I've been listening, pretty much exclusively, to 'Season One' by Burgundy Blood for the past 18 months. They're the saviours of rap.
Who's your favourite author?
Hemingway. He can write about anything from baseball to bread and make me think I should care about it deeply. Baseball is crap though.
What's on your feet?
Trainers* - They're well better than shoes y'know. (* - Nike Air Pegasus 83 - Gold Suede)
What would you like to see invented?
An affordable rail pass.
What's your favourite item of clothing?
I've got this really dreadful bucket hat that everyone, apart from me, hates. It's from ASDA, which is where I imagine Serpico got his from.
Who would you most like to meet?
Paul Smith. He seems ace and I need some new jeans anyway.
Which band would you most like to be in? (past or present, and which member would you be)
The Beatles. George. There are no other acceptable answers for this question.
What's your favourite food?
What's your favourite drink?
I like lager loads. Like, loads. Not even the fancy craft ones or anything. Just lager.
If you could be any character in any film who would you be?
Michel Poiccard in À bout de souffle. The handsome get.
What's your favourite TV series?
The Sopranos is good, Keeping Up With The Kardashians is better.
What place would you most like to visit?
New York looks good. Loads of shops and that.
We are Küla: a collective of multi-disciplinary, independent creatives, working together to deliver amazing results.
Sometimes being a freelance can feel like you are living in a Smiths song. The self-doubt, the isolation, the shyness that is criminally vulgar and the occasional vicar in a tutu. This can stifle the joy of being creative and can teeter you on the edge of being a right miserable git. Küla was born out of shared packets of crisps, disgruntled moaning and, most of all, out of a yearning to be better. We wanted to be better at being the creative, unique, surprising, inspired individuals we fundamentally were. Our frustrations fed our imaginations and we got excited thinking of the kind of work we would love to be part of and the kind of gang we would want to do that work with.
We asked ourselves, what if we collected together freelancers who felt like us and everyone brought their own style and perspective to a brief? What if our creatives were carefully selected, assessing portfolios and working styles to determine how suited candidates are to the way we collaborate - no tyrants, no passengers. What if were all given opportunity to creatively lead a project depending on our suitability to the work? What if our aim was to deliver beautiful, effective results for our clients and both sides enjoyed the experience? What if we were honest, communicative, encouraging, enthusiastic, inspired, approachable and very proud of our work?