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Creatives: Anthony Bennett
Anthony Bennett is a freelance writer with more than 20 years experience. He has written for numerous music and lifestyle magazines, as well as writing funny and engaging content for many print advertising campaigns
What was the last film you loved?
Muppets Most Wanted. Film was ok, but the songs were brilliant.
What are you reading?
Oliver Burkeman’s The Antidote. Brilliant critique of the positive motivational coaching industry. Also has some brilliant ideas on how to navigate life and well-being.
What's on your feet?
I’d love to say my new Nike Roshe Run which, when worn, make the earth feel like springy memory foam. Sadly though, I’m wearing furry monster slippers.
Who would you most like to meet?
Dr Henry Kissenger. Burt Bacharach. Steven Spielberg. David Bowie. Sean Connery. Kate Beckinsale.
Which band would you most like to be in? (past or present, and which member would you be)
One Direction. Because my daughter would either be my bessie forever or she’d go right off the band. Win win. I’d be Harry... all dimples and curly hair.
What idea or piece of work do you most wish you had come up with?
Apart from fire, the wheel or the internet... baby sleeping bags. A unbelievably simple idea that revolutionised infant safety. Plus, I wish I’d come up with the plot for Chris Nolan’s film noire Memento... can’t remember why.
If you could be any character in any film who would you be?
James Bond. Spiderman. Maybe God.
If you could be any character in any book who would you be?
Scrooge, on Christmas morning
Who would play you in a film of your life?
Michael Sheen. He plays everyone.
Who would write your biography?
Chekov. Or maybe David Walliams.
Which piece of artwork would you most like to see in the flesh?
Klimt’s Water Serpents II or Dali’s Christ of Saint John of The Cross
What's your favourite album cover?
We are Küla: a collective of multi-disciplinary, independent creatives, working together to deliver amazing results.
Sometimes being a freelance can feel like you are living in a Smiths song. The self-doubt, the isolation, the shyness that is criminally vulgar and the occasional vicar in a tutu. This can stifle the joy of being creative and can teeter you on the edge of being a right miserable git. Küla was born out of shared packets of crisps, disgruntled moaning and, most of all, out of a yearning to be better. We wanted to be better at being the creative, unique, surprising, inspired individuals we fundamentally were. Our frustrations fed our imaginations and we got excited thinking of the kind of work we would love to be part of and the kind of gang we would want to do that work with.
We asked ourselves, what if we collected together freelancers who felt like us and everyone brought their own style and perspective to a brief? What if our creatives were carefully selected, assessing portfolios and working styles to determine how suited candidates are to the way we collaborate - no tyrants, no passengers. What if were all given opportunity to creatively lead a project depending on our suitability to the work? What if our aim was to deliver beautiful, effective results for our clients and both sides enjoyed the experience? What if we were honest, communicative, encouraging, enthusiastic, inspired, approachable and very proud of our work?
What if we called our collective Küla?